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If you’re going to ask me what the tourism industry needs to do to keep improving, then part of the answer has to be to get more social.

At this week’s Tasmanian Tourism conference I outlined that one of the most important things tourism operators can do to remain relevant into the future is to tear down their physical walls and thinking and embrace the virtual world.

If we remain too fixated on our physical product, offering, venue or experience then we are missing a large chunk of an increasing number of tourists needs and that is a combined physical and digital experience.

Take a look at ABC TV interview above to hear more.