Back in the 1950s a cinema in the US tried to push its merchandising efforts by flashing up ‘Eat Popcorn’ and ‘Drink CocaCola’ subliminally through a movie. This sort of advertising is not permitted these days — it probably didn’t work anyway — but advertisers are doing a lot more to influence behaviour using neuroscience. […]
Just thirteen months ago the Apple App store had three geo-tagging applications. Today there are around 3,000. It shows how we have become accustomed, very quickly, to involving geography in the way we use the Internet. In today’s BTalk podcast Phil Dobbie and I ponder whether Geotagging, or devices and applications that know where you […]
What does outsourcing, insourcing and swarming have to do with crowdsourcing? Lots. Phil Dobbie of BTalk on BNET and I talk about a whole new way of getting things done. If you need an expert or an extra set of hands to perform a task, then crowdsource it. As you’ll hear, in many cases the […]