Technology that can read your minds, predict your thoughts and see your dreams were all part of today’s on air discussion between radio ABC Australia’s Adelaine Ng and myself, as we delved into some of the most prolific public perceptions of the future. The flying car also got a mention, this is the perennial favourite, […]
Back in the 1950s a cinema in the US tried to push its merchandising efforts by flashing up ‘Eat Popcorn’ and ‘Drink CocaCola’ subliminally through a movie. This sort of advertising is not permitted these days — it probably didn’t work anyway — but advertisers are doing a lot more to influence behaviour using neuroscience. […]
There must be something in the water lately, because I haven’t seen so many “human brain” related stories, innovations and breakthroughs for a long time. This week Jason Jordan of radio Perth 6PR and I chat our way through some of the new horizon research including: 1. a group of researchers at Tel Aviv University […]
