Insta worthy is a big thing.

That one perfectly curated, captured and shared Instagram moment in time, has literally launched careers, brands and reputations.

In the 10 years that this Facebook owned juggernaut (bought in 2012 for $1 billion) has been around, Instagram has become the 6th most used social media platform in the world and grown an industry of selfies, movers, shakers, influencers, marketers, photo editing experts and many others, who have all collectively taken this mobile first photo sharing app to the greatest of heights, redefined social media and forever changed how we see and share the world.

In this week’s on air chat Hong Kong Radio 3’s Phil Whelan and I explore all things Insta and why a picture is now worth a billion words.

Listen now (18 minutes 12 seconds)