“You should never let a good crisis go to waste,” is a saying that’s being quoted often in the pandemic.

t’s always a pleasure to catch up with Adelaine Ng, and following on from our short chat the other week on her new Podcast series Upon Arrival – Events and Incentives (available on iTunes and Spotify) about the impact and future of the Hospitality, Tourism and and Events industry, in this episode we spend a little longer deep diving into the what happened, the maybe’s of what will happen and what we can do now to take control of an otherwise uncertain future.

Covid 19 has forced us to embrace innovation and technology at speeds we weren’t prepared to do before, making us more nimble for the changes to come.

Morris Miselowski, business futurist, founder and lead strategist at Eye on the Future, talks about how inventions that were previously discarded have now been retrieved from the bin and used to create experiences.

Quotes From Episode

“I remember really uncomfortable experiences in America and other places where the culture is, if you don’t like the speaker you just literally get up and walk out. I’m saying that because online has the same issues as offline, or on stage, or in physical spaces.

We are part of the attention economy. What we’re doing is competing for people’s attention.”

“This year, we have honestly gone into a black hole and we will come out five to 10 years ahead.

We don’t need to convince an audience anymore that there is a physical and digital reality to this world.”

“There’s been billions of dollars spent in… events, hospitality and tourism to get the digital virtual conference working better than it has before. And then the next 12 to 18 months, we will see some huge evolutions in the technology that allows this thing to be different from today, but it’s still human to human.”

Don’t miss:

2:16 – Morris’s learnings as a teen entrepreneur

9:54 – Improving revenue from virtual events

13:46 – Lessons from Blockbuster, Netflix and Spotify

16:01 – Is Zoom fatigue a problem?

21:48 – Future tech in events like holograms, augmented reality and virtual reality tools

23:20 – Reimagining events and experiences

32:48 – What is revenge staying?

37:51 – Different dynamics in Asia vs Australasia

39:28 – Will handshakes die?

Resources or Links Mentioned: Morris’s Innovation Hack Program: http://www.morrisfuturist.com/project/7-step-toolkit/

Listen now (45 minutes 41 seconds):