Time Inc is going to use the Netflix rental model and apply it to magazines. Starting in September, magazine subscribers will be able to pick and choose which magazines they get each month.

Time Inc’s Maghound online service will allow members to receive up to 3 magazines a month for $3.95 per month, five titles for $7.95, seven titles for $9.95, and $1 per title for eight titles or more.

They hope to have more than 300 magazines available by the time they launch.