Rupert Murdoch believes his found the newspaper industries online savior and will soon publish a new iPad centric newspaper called The Daily.

His put $30 million and 100 highly credentialed and well seasoned journalist on the job, to see if they can crack the code and find a way to get Joe Public to want to pay for online news.

It’s been tried before, but if anyone can make it work it would be Rupert, but I am not convinced that he will have enough to make us want to pay for what most of us can get for free elsewhere. Late note: Rupert’s also coughed up some serious $$ to run an ad for his online paper in today’s American SuperBowl..

Ted Bull of 6PR and I also sent birthday greeting to one of the worlds best known 7 year olds – FaceBook and also chatted about the impact it has had in its short life and is likely to have into the future.

Listen now.