We all make decisions that we believe are unique to us, but the reality is that we make these with a generational mindset. Demographics research, the statistical study of a population, shows that people born within similar time periods share common beliefs, morals, expectations as well as work and spending habits. By using this categorising […]
The pace of change in business communication is phenomenal. Five years ago I was convincing clients they needed emails, three years ago websites, one year ago blogs and now the latest buzz in business to business communication is hearing and seeing. Technology and demographics, the two key drivers in this era of rapid change, leads […]
If you’ve woken up in a strange hotel room and you’re not sure where you are; chances are it’s not due to the ingestion of foreign substances, but rather that you are part of a growing trend of “executives without borders”, aka road warriors or corporate soldiers. The globalisation of business, the increase of luggable […]
The weirdest but most informative interview questions you could ever ask an interviewee, and what they mean? There are as many opinions and methods of conducting prospective employee interviews as there are shareholders in Telstra. You could go “mano e mano” and take them on yourself, you could go panel style and invite a number […]
Today’s marketplace has an insatiable hunger for new products and services, but the path to product innovation is not easy and is littered with the corpses of those that have gone before. Much of this failure is due to poor planning and process. It is the equivalent of setting off to cross the Nullarbor Plains […]
Imagine walking in to a dark supermarket, not being able to clearly see the products or read the labels and having to make informed product choices. It may seem ludicrous, but it’s what many of us ask our customers to do every day. Stop assuming your customers know what you do, or how you do […]
