In this segment Morris and Brendon from 6PR’s Sunday Cafe radio show discuss the retail store of the future and Morris’s vision of a retail experience that starts at home, follows you into the store via your mobile phone and in store can personalise the shopping experience for you. What’s ahead over the next decade is an evolution in the way we shop, what we shop for and the shop itself. This segment is a lead up to Retail Expo’s the Retail 2020 Store of the Future exhibition that Morris is curating in Melbourne form the 11th – 13th August 2009